How Important is Car Brand When Buying a New Car?

Explore the importance of car brands when buying a new vehicle and learn why brand biases may negatively impact your choices.

So, you're buying a new car. You probably have a good idea of what you want, but one thing might not have crossed your mind - how important is the car brand? Read on to discover the importance of the car brand and why it might matter in your buying decision.Buying a new car is never a decision to be taken lightly, and many factors will influence your decision. You'll likely have thought about the type of car you want. It could be a sedan, an SUV, or a truck. You might also have thought about specific features you'd like it to have, such as the engine size, leather seats, parking cameras, or entertainment options like Apple CarPlay. But have you thought about the car brand you'd like to buy, and how important is car brand anyway? In this article, we'll explore why the brand of a vehicle can be important and why it might not always be at the top of your list. We'll also examine what certain brands offer and how you can get the best deal on your chosen vehicle.Browse Inventory

So, What's in a Car Brand?

A strong car brand can give you confidence in your buying decision, especially if you've owned that brand before. Ford, Toyota, Hyundai, and Honda are some of Canada's most reliable car brands right now, and for good reason. These are brands that hold their value and are known to offer a wealth of features, safety, and performance in one.If you choose a Toyota over a Honda or a Hyundai over a Ford, you've likely developed a loyalty for that brand over the years. Whether a Ford was the first car you ever owned, or you love Honda vehicles for their fuel efficiency and durability, you no doubt have a favourite car brand that steals your heart every time.But it's not always brand loyalty that causes a car buyer to choose one brand over another. Innovation, good marketing, and market growth are also crucial factors. You only have to look at Kia to see how surprising the car industry can be.

Rewind the clock to the 1990s, and Kia was a car brand nobody really yearned for. Today, the story is very different. The big turnaround happened in 2010 when Kia released a rejuvenated version of its Optima.A new futuristic body and a bold and distinctive "tiger nose" told the world that Kia meant business. The world was sold, and the car industry suddenly became an exciting level playing ground for the smaller brands.

Are Features More Important Than Car Brand?

That's a good question; it depends on what's important to you when buying a car. Ultimately, a new car needs to fulfill your specific needs, wants, and lifestyle demands. You might want a car that packs a punch, you might need a vehicle that has excellent family features, or you might want a car with lots of cargo space. You might even want a car that has it all. You'll also need to consider resale value, trade-in options, financing, cost of ownership, and the price. Whether you're looking for a luxury sedan, a powerful SUV, or wondering what the best truck brand is, features will always play a role in your decision.At VINN, we work directly with you to guide you through the process of finding a new car. Our vehicle experts will work with you to ensure that you get the best value for the right car, and you can also browse our inventory.Happy driving!